COMPETENCES THAT CREATED POWERING SOFTWARE
Data is the foundation of all retail processes and the warrantor of their productivity. UCRYA offers smart multi-level data analysis that assists retailers in:
Optimizing categories/SKU sales planning
Unlocking additional sales growth opportunities
Planning sales and marketing activities
Maximizing operational efficiency
Our sophisticated technologies ensure omni-channel retailing that significantly expands your business. Make the first step and complement your brick-and-mortar trade with a feature-packed e-commerce solution capable of:
LOYALTY PROGRAM MANAGEMENT
Using all the advantages of Microsoft Dynamics CRM we create software that can gather the necessary data, perform structured analysis and personalize product information. Sophisticated loyalty program management systems created by UCRYA will help your business gain devoted customers due to:
- Customer Account Management – tracks purchases and channels
- Analytics and Reporting – identifies tendencies and creates forecasts
- Flexible Rewards Systems – tailor campaigns and special prices to individual needs
- Mobile Loyalty – applications that deliver offers directly to your customers
TRADE PROMOTION MANAGEMENT
With its proficiency in implementing trade promotion solutions, UCRYA has satisfied the needs of a client with as many as 180 markets and developed software for a customer that owns 150 brands and operates on 6 continents. Our elaborate systems take responsibility for the whole trade promotion cycle: from planning – through execution control and complex analysis – to devising a more efficient strategy with the newly gathered data in mind.
PRIVATE LABEL PRODUCT MANAGEMENT
Be sure the outsourced production of your private labels accords with all the requirements that guarantee its success. Our specialists create PLMs capable of:
- Complete lifecycle monitoring
- Product quality control
- Supplier relationship management
- Advanced product analysis and reporting
CUSTOM RETAIL SOFTWARE
Apart from providing professional maintenance, UCRYA is ready to develop unique retail solutions which are initially tailored to your individual needs. We deal with all types of retail software, including:
- ERP systems (including integration with the 3rd party software)
- POS applications (item list, sales processing and integration with POS devices)
- Back office software (item editor, inventory management, software integration)
RETAIL CORPORATE PORTAL DEVELOPMENT
UCRYA experts are willing to develop a corporate portal from scratch as well as to enhance the already current one, as we did for Kia Motors sales organization. Regardless of the case, we will deliver to you a robust, modern and user-friendly corporate web portal that will organize your business and structure and integrate its processes.
IT SOLUTIONS FOR RETAIL & CONSUMER GOODS
WHEN OMNI-CHANNEL MEANS COMPETITIVE
You want to be part of the retail evolution. We want to be part of yours.
We help retail & consumer goods industry players live up to their customers’ expectations through technology. With years of domain experience, our retail IT consultants serve custom software solutions to the entire retail ecosystem, supporting client businesses across physical and digital.
- As consumers expect a truly omni-channel experience, we respond to this challenge by helping brands to provide consistent and personalized service – before, during and after a purchase.
- Our CXM solutions reflect the industry’s current mindset and support integrated experiences across consumer touchpoints – web, POS, mobile, click & collect and social.
- CRM and marketing automation: developing personalized and lasting relationships with complete, actionable customer data at hand.
- Loyalty programs: implementing customer retention strategies through СRM-powered management of loyalty schemes across in-store, web and mobile channels.
- In-store experience: bringing next-gen technologies to your physical outlets, including integration of POS terminals and mobile devices.
- We deliver scalable solutions that meet consumers’ requirements, facilitate their enjoyable, secure shopping experience and supply operational analytics for marketing and sales.
- E-stores: building virtual storefronts with slick online catalogs for 10,000+ SKUs.
- Online shopping cart: enabling secure transaction processing with a broad selection of payment gateways.
- Integration: connecting your e-commerce module with the entire line-up of enterprise systems (ERP, CRM, back office and more).
- mCommerce: offering mobile shopping for consumers across a variety of devices.
- We enable real-time visibility into every stage of the supply chain, from manufacturing to checkout.
- Supply chain management: automating your buying and selling processes that cover inventory management, store operations and financials.
- Private label product management: managing relationships with manufacturers and monitoring products throughout their lifecycles.
- Trade promotion management: gaining a complete control of planning, execution and analysis of trade promotions at every outlet.
- E-collaboration: making remote collaboration possible between buyers, vendors and private label manufacturers.
- Enterprise mobile apps: powering your staff with role-specific mobile solutions for a real-time access to work-critical functionality.
DATA ANALYSIS AND BUSINESS INTELLIGENCE
- We help you make informed decisions based on rich analytics sourced from your IT ecosystem and customer touchpoints.
- Data warehousing and master data management: putting together a single version of truth by cleansing and integrating your data from multiple distributed sources.
- OLAP cubes: handling careful combinations of relevant metrics on customer behavior, inventory, operations, finance and more from the standpoints you require.
- Reporting UI: providing users with interactive reporting dashboards that can be tailored to their role.
- Predictive analytics: tapping into customer trends and demand forecasts with meaningful data.
- We help you maintain PCI DSS-compliant card processing and enable advanced fraud management.
- Security Information and Event Management (SIEM): real-time monitoring of internal and external security events for effective threat prevention.
- Identity and access management: securing and controlling role-based access to your data assets.
- Penetration testing: identifying and investigating your system vulnerabilities by means of preventive hack attacks.
Our technological competencies cover the full cycle of retail software development services:
- platform-based implementation (MS Dynamics CRM, SharePoint, Salesforce, Episerver, etc.)
- custom development
- redesign of enterprise systems
These services are delivered by on-demand, scalable teams of ideators and practitioners who include business analysts, software consultants and engineers, graphic designers and quality assurance professionals.
Our strategic relations with the technology leaders open extra opportunities for us and help to ease implementations for our customers.
We are ready to work from a rough concept up to bring your ideas to life. Contact us today for a free consultation.
ADVANCED RETAIL REPORTING AND ANALYTICS
GAIN GREATER CUSTOMER INSIGHT AND BOOST YOUR SALES
UCRYA builds ad-hoc analytic tools that help retail companies of all sizes to address challenges in product assortment & placement planning, consumer behavior prediction as well as supply chain optimization.
Retail companies must constantly struggle with larger competitors for consumer and brands. The way to a bigger market share involves average purchase value increase, vendor selection optimization and even putting business to omni-channel rails.
We can help retail companies take the guesswork and uncertainty out of these challenges in affordable but sharp way, and so help to increase revenue and profitability.
- Demand forecasting for products and brands
- Consumer basket analysis
- Customer segmentation
- Category management and product assortment selection
- Promotion modelling
- Store clustering and price zone definition
- Competition analysis
PROFOUND RETAIL ANALYTICS
UCRYA provides comprehensive modelling and data analysis to optimize marketing strategy, supply chain, increase sales as well as consumer satisfaction, etc.
- Complex predictive models for products, prices, regions, stores, etc.
- Statistical models to manage risks
- Machine learning algorithms and methods for improved merchandising
- Video / behavior pattern recognition to reveal shoplifters
- Decision support methods for optimum assortment and shop development strategy
ADVANCED REPORTING FOR RETAIL
We build clear and intuitive reports (using MicroStrategy, IBM Cognos, TIBCO Spotfire, Microsoft Analysis Service 2008-2012, Microsoft Analysis Service 2012 Tabular Model, Microsoft PowerPivot and Microsoft PowerView) to help you understand current position and provide information for further improvements.
- Performance reports by channel, division, region, store, department, product category or brand.
- Comparison reports on brands and SKUs
- Optimization reports on sales and item movement data. Help understand demand, optimize staffing levels, and improve inventory turn, etc.
BI INFRASTRUCTURE IMPLEMENTATION
We offer high-grade infrastructure services from hardware consulting and selling software licenses to data warehouse creation.
- Data warehouse development
- Data integration from distributed data sources
- ETL and data cleansing
- Developing OLAP and ROLAP systems
- Very large database
- Data replication between store and headquarter
- Implementation of data security solutions
CUSTOM MARKETING SOFTWARE DEVELOPMENT
MARKET IN NEW DIMENSIONS
Get to know your customer better.
EXPERTISE ACROSS INDUSTRIES
We offer years of experience in marketing software development to help enterprises improve efficiency of their channel strategies in many industries:
- FMCG manufacturing
SOFTWARE THAT DRIVES MARKETS
Trade Promotion Management Software
Trade promotion management (TMP) applications enable you to achieve growth for your brand by:
- Planning promotion campaigns and forecasting sales volume
- Controlling how the commitments to retailers are executed
- Reviewing the campaign results including the amount of shipped goods and promotion costs
- Analyzing sales based on the data from the consumer research company and retailers
Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.
Social marketing solutions
We develop marketing software to help you turn social networks into a customer acquisition tool:
- Social marketing applications
- Social analytics to track user activity and prepare analytical reports
- Campaign applications integrated with social networks
Ensure more loyal relationships with your clients by tracking and analyzing what makes them satisfied:
- Customer account management: boost prospect interest through personalized offers and track the purchase history, promotion response and more
- Mobile loyalty applications: personalize promotions and provide relevant product information, both in store and at home
- Analytics and reporting: analyze promotions impact and loyalty program ROI, track trends in customer behavior and forecast sales
Marketing Data Analysis
Make smarter marketing decisions thanks to:
- Consumer survey analysis: collecting and processing survey data to uncover the real drivers of consumer behavior
- Marketing campaign analysis: tracking key campaign metrics and monitoring overall performance
- Sales analysis: processing and unifying data to estimate growth potential as well as optimize sales and marketing activities
Our services cover the marketing data analysis process from A to Z:
- Date warehouse (DWH) implementation
- Online analytical processing (OLAP) cubes, reporting and visualization
- Predictive analytics
Real-time Bidding in Online Advertisement
Leverage cost-efficient and optimized ad campaigns with the help of RTB systems or its key components:
- Demand-side platforms (DSPs)
- Supply-side platforms (SSPs)
- Data management platforms (DMPs)
READY FOR YOUR NEW MARKETING APPLICATION?
We can kick off with signing an NDA and doing a pilot project or providing you with an estimation based on the requirements.
It takes us only 2-4 weeks to start with a small team that can be scaled up at any time. Tell us more about your business so that we can discuss a solution to optimize the way you run it.
ECOMMERCE DEVELOPMENT SERVICES
FULL-CYCLE ECOMMERCE DEVELOPMENT SERVICES
We deliver powerful ecommerce solutions allowing your business to stand out in a crowd.
UCRYA brings in technology expertise and valuable ideas throughout the entire process of online store creation. Our ecommerce development services embrace:
UX research and design
With a customer pool being specific for each online store, we strengthen our ecommerce projects with deep UX research and relevant UX design to set the pace to further development.
Ecommerce website design and redesign
Creating online stores first and foremost for people, we ensure compelling, user- and mobile-friendly web design.
We leverage business insights and our technical competencies to develop ecommerce solutions that pay off.
Migration to a modern ecommerce platform
We consult on existing options and guide you through their specifics to provide expert assistance in choosing the most suitable ecommerce platform. Then, we guarantee a smooth migration of your online store to ensure its consistent evolution.
Mobile Commerce Development
Developing a convenient mobile version of your online store or creating a mobile application, we bring a huge mobile user base to your online business.
Custom extensions and plugins development
We expand the functionality of ecommerce platforms to meet your specific business needs.
Maintenance and support
We provide 24/7 ecommerce support to guarantee that your online store functions smoothly and visitors don’t stumble upon any obstacles while navigating it.
Our ecommerce solutions cover product and customer life cycles in your online store.
Search engine visibility
We employ a range of techniques and tools to make an online store rank high in search engines:
- High performance
- Well-planned structure
- Content-rich pages
- W3C valid markup
- Meta tags, titles, clean and short URLs
- Product management
At UCRYA, we believe in a targeted approach to every category. With a responsive and user-friendly design that performs well across all browsers, our ecommerce solutions enable you to:
- Guarantee smooth navigation and effective search throughout the online store.
- Display products in different categories and variations.
- Create complex product types to enhance customer experience and boost sales.
- Use SEO-friendly product reviews, engaging images and videos to give customers a real feeling of the product.
- Develop targeted promotional campaigns for each product category by adding smart product parameters and discounts.
- Integrate an ecommerce website with the inventory management system to monitor product availability.
- Customer engagement
We leverage a range of techniques to turn your visitors into customers:
- Content personalization based on retail analytics.
- Automated upselling and cross-selling systems that are coherent with your online store design.
- Loyalty programs to boost repeat sales.
- Optimized ad campaigns.
- Mobile ecommerce.
- Social media integration.
- Expanded online store functionality including multiple payment gateways, multilingual support, customer accounts and wish list.
- Advanced analytics
Using big data and visual reporting, we turn raw figures, such as the number of ecommerce website visits, product reviews or product purchases, into strategic insights. We create custom dashboards with segmented data reflecting behavioral aspects of different user types (new and returning, for example). Visual reports are exportable and easy to share.
We ensure your customers can choose from a set of options while making an online payment. By offering a choice, we eliminate the possibility of losing a customer who hasn’t found on an ecommerce website a payment option he or she is comfortable with.
Our ecommerce websites provide for flexible shipping options from the leading carriers like FedEx, UPS and USPS. You can either establish flexible shipping rates or make delivery terms a part of promotional campaigns offering free shipping for items and price ranges.
LET US OFFER AN ELEGANT ECOMMERCE SOLUTION FOR YOU
To stand out among ecommerce development companies, we pay due attention to the specifics of each business and complement your vision with our fresh ideas and technical competence. Don’t hesitate to contact us 24/7 – we are always here to help you.